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Author Archives: Trip Griffith
Spare A Pair……..
“Save the Tatas” “I Love Boobies” “Feel Her Up” “No Bra Day” – all slogans for fundraisers or awareness campaigns for breast cancer. Designed to be cute and make us giggle like 12 year olds, they seem harmless enough on … Continue reading
Posted in "languageofbc, breast cancer, pinktober, pinkwashing Tagged #pinktober, #pinkwashing Leave a comment
We’ve Got The Power……
I’ve been doing a lot of research on cause marketing including reading a lot of material geared towards businesses telling them how to go about it successfully. I’ve learned a lot of interesting information. I think as consumers we often … Continue reading
Posted in breast cancer, causemarketing, pinktober, pinkwashing Tagged #causemarketing, #pinktober, #pinkwashing Leave a comment
I Will Survive…….
Probably the most frequent word people use to refer to my breast cancer diagnosis is “survivor” and I use it frequently too because so far I haven’t come up with something better. When I started this journey I had a … Continue reading
Posted in "languageofbc Tagged #languageofbc 4 Comments
Get Things Moving for Pinktober?
For my first Pinktober product review I want to feature a campaign that struck me as so wrong on so many levels that I couldn’t figure out whether to laugh or cry. I first saw it on Facebook posted by … Continue reading
Posted in causemarketing, pinktober, pinkwashing Tagged #pinktober, #pinkwashing 2 Comments
Pink Ribbon Products – Where Does the Money Go?
Cause Marketing is Not Philanthropy is a great article from Pyschology Today explaining how cause marketing actually works. It applies to all cause marketing, not just the pink version. Companies do not enter into cause marketing relationships unless they believe they … Continue reading
Posted in causemarketing, pinktober, pinkwashing Tagged #pinktober, #pinkwashing 1 Comment
I didn’t know…..
What I didn’t realize until I was diagnosed with breast cancer: 1. In the 1940’s women had a 1 in 20 chance of developing breast cancer over the course of their lifetime. In 1970 it had increased to 1 in 10. Today … Continue reading
Posted in Uncategorized Tagged #stageIVneedsmore, #dontignorestageIV 2 Comments