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Category Archives: causemarketing
We’ve Got The Power……
I’ve been doing a lot of research on cause marketing including reading a lot of material geared towards businesses telling them how to go about it successfully. I’ve learned a lot of interesting information. I think as consumers we often … Continue reading
Posted in breast cancer, causemarketing, pinktober, pinkwashing Tagged #causemarketing, #pinktober, #pinkwashing Leave a comment
Get Things Moving for Pinktober?
For my first Pinktober product review I want to feature a campaign that struck me as so wrong on so many levels that I couldn’t figure out whether to laugh or cry. I first saw it on Facebook posted by … Continue reading
Posted in causemarketing, pinktober, pinkwashing Tagged #pinktober, #pinkwashing 2 Comments
Pink Ribbon Products – Where Does the Money Go?
Cause Marketing is Not Philanthropy is a great article from Pyschology Today explaining how cause marketing actually works. It applies to all cause marketing, not just the pink version. Companies do not enter into cause marketing relationships unless they believe they … Continue reading
Posted in causemarketing, pinktober, pinkwashing Tagged #pinktober, #pinkwashing 1 Comment