Category Archives: pinktober

Where Do I Go From Here? Washington DC

Posted on October 4, 2016 by Trip Griffith

I’m headed to Washington DC for the Stage IV Stampede. Please join me! Continue reading →

Posted in Advocacy, breast cancer, MBC, outlivingit, pinktober, StageIVStampede, Uncategorized | Tagged , , , , , | Leave a comment

I’m Not OK – But I’m OK With That

Posted on November 3, 2015 by Trip Griffith

Last night someone asked me if I was OK now. It is a question I get quite frequently since undergoing cancer treatment. My immediate reaction was to say “yes, I’m doing really well” and then try to steer the subject … Continue reading →

Posted in breast cancer, MBC, pinktober | Tagged , , , , , | 4 Comments

Spare A Pair……..

Posted on October 16, 2015 by Trip Griffith

“Save the Tatas” “I Love Boobies” “Feel Her Up” “No Bra Day” – all slogans for fundraisers or awareness campaigns for breast cancer. Designed to be cute and make us giggle like 12 year olds, they seem harmless enough on … Continue reading →

Posted in "languageofbc, breast cancer, pinktober, pinkwashing | Tagged , | Leave a comment

We’ve Got The Power……

Posted on October 15, 2015 by Trip Griffith

I’ve been doing a lot of research on cause marketing including reading a lot of material geared towards businesses telling them how to go about it successfully. I’ve learned a lot of interesting information. I think as consumers we often … Continue reading →

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Please don’t look away……

Posted on October 13, 2015 by Trip Griffith

Today, October 13th, is Metastatic Breast Cancer Awareness Day, the only day of Breast Cancer Awareness month devoted to metastatic disease. I can’t imagine anyone today who is not aware of breast cancer as pink awareness campaigns are everywhere, yet … Continue reading →

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Get Things Moving for Pinktober?

Posted on October 9, 2015 by Trip Griffith

For my first Pinktober product review I want to feature a campaign that struck me as so wrong on so many levels that I couldn’t figure out whether to laugh or cry. I first saw it on Facebook posted by … Continue reading →

Posted in causemarketing, pinktober, pinkwashing | Tagged , | 2 Comments

Pink Ribbon Products – Where Does the Money Go?

Posted on October 9, 2015 by Trip Griffith

Cause Marketing is Not Philanthropy is a great article from Pyschology Today explaining how cause marketing actually works. It applies to all cause marketing, not just the pink version. Companies do not enter into cause marketing relationships unless they believe they … Continue reading →

Posted in causemarketing, pinktober, pinkwashing | Tagged , | 1 Comment